Connect with Our Leadership Team

Mark Heckman

Co-founder
 Ceo

Mark is a retail industry veteran with broad experience based in a mix of retail marketing, brand partnerships, category management practices and consumer research. He led the marketing and advertising efforts at both Randalls-Tom Thumb and Marsh Supermarkets. He is past chairman of the Food Marketing Institute’s Consumer Market Research Committee and a member of the Coca Cola Retail Council.

David McGuigan

co-founder
chief strategic officer

Dave has over thirty-five years of advanced marketing and business development  experience.   His background includes the development of outreach programs and partnerships for the NHL Detroit Red Wings, IMG Group, and Dennis Connor Sports and the America’s Cup.

Reid Meyers

chief legal counsel

Reid is a seasoned attorney with a long record of both private and public sector businesses a accomplishments. Reid was USAA’S corporate attorney handling corporate M&A , corporate litigation, employment, and corporate real estate transactional matters. USAA is a $85B financial services enterprise.

Mikal Harn

chief revenue officer

Mikal comes to Shelf Alive! from Stratus, where he led the innovation and growth of a leading branding identity enterprise. His expertise includes mergers and acquisitions, business strategy, the development of communication technology and P&L management .


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